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Karen Mcgrane Content Strategy For Mobile Pdf Free

 
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MessagePosté le: Dim 2 Oct - 14:44 (2016)    Sujet du message: Karen Mcgrane Content Strategy For Mobile Pdf Free Répondre en citant




Karen Mcgrane Content Strategy For Mobile Pdf Free > urlin.us/4e5fq

























































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They write a short form of the description and they write a long form of the description, and they use those versions every single place they need to appear. Thats how a digital business thinks about this. Doing this, for many people, is actually very easy. They just went through a mobile first responsive redesign where they went through and they said: Lets dig into the massive PDF farm that we have and figure out what valuable content we want in there, that we can then publish to the web. A better example to use would have been Careers, as there are almost 5,000 searches per month for related keywords on mobile devices, yet United does not have a page devoted to job listings on their mobile site. But unfortunately the only tools that she had to communicate that came through what she wanted that document to look like rather than what that actually meant. So, lets say Im coming here and I want to know how much this camera weighs, because Im going to have tocarry it around all day. I mean, sure, I knew mobile was important (I wrote a book about it!) But, lets face it: Im writing this on my laptop right now. So, were going to give you three lines of text here on the desktop.

Because there are six listings on the first page, the first listing on the second page was given a prominence score of 7. This is not the VT125 integrated graphics terminal. In fact, United Club is more prominent than it should be relative to demand for the concept. You could do what Comcast did and actually clean up some of the text and make it easier to read. We broke Google for these people. If I can hypothesize here, I dont have any data to back this up, but Im going to say these numbers are probably about the same for universities. They innovated this throughout the 60s and 70s before coming out with their wildly successful PDP-8. Its 1988. Misguided Take On Mobile SEO Easily, the worst part of the book, in my mind, was the section on mobile SEO. The organizations that take this as their inflection pointthat take the opportunity of mobileto not just figure out how to publish to a mobile app, but rather figure out what happens if tomorrow I have to publish to a watch or a smartphone screen or a smart TV or an audio interface, the organizations that take that as their challenge and make their content future-friendly, accessible, clean and presentation-independent, and start doing that now, those are the ones that are going to survive the zombie apocalypse.

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MessagePosté le: Dim 2 Oct - 14:44 (2016)    Sujet du message: Publicité

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